So without further ado, Levinson Jewelers is proud to announce our partnering with Ivanka Trump!
Ivanka Trump Diamond Tassel Earrings
I have the utmost respect for Ivanka Trump. For me she represents a smart, sophisticated and elegant businesswoman that is not at all common amongst “celebrities” of her age. She has created a name for herself in the jewelry business that is very respectable, beginning slowly from the ground up to where it is today with plans to expand and grow in the future. Ivanka started her own jewelry line in 2006 and since has become and important force in the jewelry business. She has already inspired trends like her famous tassel design, which is now often imitated, but never duplicated!
We will have the line in the store this fall, with a special VIP launch party and personal styling event with Ivanka IN PERSON, to be held November 29th at Levinson Jewelers on Las Olas. (This event is strictly invitation only.) This is sure to be a major media event and will be an awesome opportunity to view the line with Ivanka and be personally styled by Ivanka, in her jewels, by her personally! It will be amazing!
Ivanka Trump Black Diamond Briolette Tassel Necklace
I had the privilege to speak with her briefly and ask a few questions that were on my mind, I hope you enjoy reading them.
John: What is your first memory of being interested in or fascinated by jewelry?
Ivanka: My first memory of beautiful jewelry is a stunning pair of pearl earrings my grandmother gave me. But my love for jewelry really took shape when my mother gifted me an exquisite diamond necklace for my 21st birthday – it was truly heirloom chic – my father had given her the necklace for their 10th year anniversary.
John: When did you decide to get into the business? How did it come about?
Ivanka: I decided to start the jewelry line in 2006 and officially launched with a jewel-box boutique on Madison Avenue in September 2007. I realized the luxury jewelry market was missing a niche – classic jewelry with a modern twist. Thus the “Rock Tradition” motto for my jewelry line. I want self-purchasing women to buy their own important piece of jewelry – invest in a classic that is modern and versatile.
John: You are obviously a very busy woman with a lot of various projects going on at one time, how much involvement do you maintain in the jewelry company? What is your typical day like?
Ivanka: I am fully involved in the jewelry business from my commitment to my exclusive retail partners to working with the design team on the next collection. My full-time job is at Trump Org as the Executive VP of Development and Acquisitions. Every day’s schedule is different for me. I generally wake up, exercise and read through a copious amount of newspapers. I arrive at the office somewhere between 7:30 and 8:00 a.m – my brothers and I are always the first ones in. My days are often filled with a large volume of meetings – everything from hotel design to building management to jewelry initiatives to new deal development to marketing strategy and often, filming for the Apprentice. I try to stick to a very strict schedule and I am never late – this is something that I learned from my father. I also try to schedule some time between those meetings to return phone calls and emails, as I think that it is very important to respond to direct correspondence in a timely manner.
My main focus will continue to be on expanding the Trump brand globally through real estate and hotel ventures. Additionally, I would like to continue to grow my personal brand in a wide variety of luxury lifestyle businesses including the fine jewelry line, a footwear and handbag line (coming Spring 2011), my book The Trump Card (NYTimes Bestseller).
John: How much involvement, if any, do you have in the design of the jewelry?
Ivanka: I work very closely with the design team and approve every single design of every single piece.
John: If you are, where do you get your creative influence from? What inspires you?
Ivanka: Fashion’s most celebrated eras, the ‘20s and the ‘60s, inspire me constantly. Travel, cultures, architecture, languages all inspire me.
John: What is your favorite piece of personal jewelry? What is your favorite piece from the collection?
Ivanka: My favorite pieces are the signature ovals, the tassels and the rose gold collection. I was very happy that Levinson Jewelers will be carrying all my favorite pieces.
John: How do you describe your own jewelry style?
Ivanka: Classic yet modern.
John: I personally cringe when people refer to jewelry as an “accessory”. I believe that people should “accessorize” their jewelry with their clothing. If you have an awesome piece of jewelry you make sure you pick your clothing around that. Would you agree with this, do you ever pick your clothes around a specific piece(s) of jewelry you want to wear?
Ivanka: My wardrobe style is fairly simple – I use jewelry as my statement!
I plan on doing a follow up interview with Ivanka Trump when she visits in November for our launch party, so any questions you may have feel free to email them to me and I will get you some answers!
My Pulitzer Prize for Journalism can be sent to my attention at the store address, thank you!
Ivanka Trump Necklace
Ivanka Trump Signature Oval Earrings
