No matter how hard you might try, it’s nearly impossible to ignore the attention society gives to celebrity these days. It’s amazing what even qualifies someone as a “celebrity”. I have met a ton of various categories of celebs over the years working with Mark and Robin. Usually the illusion I have of them in my mind is quickly altered in some way upon meeting them (and their respective entourages). Nonetheless, I am still a big fan of the famous, fascinated by them, and always excited for a celeb encounter! On a side note, it’s hilarious to me how bad Robin is at spotting famous people. Whether in the store (though we usually have advance notice) or out and about, I am pretty sure she could have an entire conversation with Oprah and not realize it. It’s really funny, but not the subject of this blog post.
Celebrities are now infiltrating the jewelry industry, typically throwing their names and faces on whatever pays best. We have been approached by countless celeb-driven lines that want to be in the store but in the end, the product is always what prevails. Robin doesn’t get star-struck and distracted by the ‘fluff’. If it isn’t great jewelry, you aren’t going to see it at the store. That said, there is a certain someone whose line we are very proud and excited to introduce at Levinson Jewelers! The jewelry is stylish yet classic, quality, sophisticated, and the best part is that the celebrity isn’t simply endorsing the line, she owns the company and is truly running it. She is intricately involved in the design process, marketing and all aspects of her business and she takes it very seriously. She is someone we are proud to align ourselves with. Who is it???? Check back on Monday, August 23rd! We’ll be announcing shortly right here first! And with the announcement– watch out Matt Lauer– I am going to play reporter for the first time and interview her exclusively for my blog!!!! I am so excited! But I have a lot to do, have to prepare my questions and figure out how I am going to play “journalist”!
